Monday, August 7th
Taking Focused Action: Strategies to Grow Your Internet Presence Today
Sponsored by Verisign
Jump start the morning with Brett Napoli, who will lead a discussion to provide a framework for you to understand online strategies that will immediately grow attention, focus your message and convert action into dollars. “Efficacy” vs “efficiency,” “documenting” vs. “creating, ” and finding resolute self-awareness. A domain name is a crucial centerpiece of your online presence and brand, but learning how to create, manage and distribute your content is critical for success. This Keynote will set the framework of items to consider and take away from the rest of the conference.
10:15am – 11:15am
Understanding the Need for Integrating Content and Intent Marketing:
SEMPO’s State of Search Research Report issued earlier this year points to the continuing trend of digital marketing integration and the challenges marketers face in realizing multi-channel opportunities. It’s not just a matter of finding the right tactical mix but also coordinating brand messaging so it resonates and aggregates value. Most marketing (especially in the form of advertising)assumes its purpose is persuasion, and therefore assumes it has to attract a high level of attention to deliver its persuasive message. The best marketing/advertising actually works through emotional processing, not persuasion, and emotional content is processed most efficiently at low levels of attention, not high. So, to fully leverage multi-channel campaigns, marketers need to understand intent and “Stop Selling, Start Helping.”
11:20am – 12:20pm
Leveraging YouTube – Understand What it Takes to Thrive
YouTube is the second largest search engine and traffic heavy website in the world and is the most powerful online video platform available. This session will go in depth on the tactics, tools, and techniques necessary to establish your authority on YouTube for niche and how to effectively use the platform for to deliver your message and demonstrate your value.
“There are many influencers and experts in the digital space but Roberto Blake truly does stand out from the rest. Roberto is incredibly dedicated to his craft and is persistent in creating relatable and useful content for his followers. Not only is Roberto great at what he does, he is very generous at giving his time sharing insight with his community.” — Chelsea Krost Co-founder MPulse
12:30pm – 1:30pm
Protecting your Number One Asset – Your Personal Brand.
If you’re a celebrity with a legal case — Lisa Bloom has your back. Lisa runs a prominent Los Angeles based general practice law firm, TheBloomFirm.com, representing celebrity clients and ordinary people seeking justice in their lives. A popular award-winning speaker to business, student and women’s audiences, Lisa has been interviewed the world over and is at NameSummit to share with you.
Naming Your Startup? Stop Drppng Vwls & Making Sh*t Up!
Once upon a time, like in 2004, it was actually cool to misspell words and name your company with an odd name just to get an available domain name that matched. But that was then and this is now: with over 1,000 new choices for domain endings, there is no excuse to build your brand on a bad name. You’ll risk hurting SEO and discoverability, not to mention leaving your customers tongue-tied and potentially confused.
2:15pm – 3:00pm
Making the Most of Digital Marketing with Google
For nearly two decades Google has been connecting brands with consumers online and continuously introducing new tools and programs to the advertising community. During this session, Timothy and Michael will discuss how both individual brands and established agencies can leverage and benefit from Google tools such as Google AdWords to better promote products and services to intended markets.
3:00pm – 3:45pm
Creating Brand Equity Through Digital Marketing
Learn how to execute on a digital strategy to foster long term growth. It’s not just social and PPC. Understanding how to incorporate your branding with a solid web site presence. Having someone be able to help you set an agenda and outline for developing your brand, improving your marketing or setting up your digital presence, can greatly accelerate your success and reduce frustration. The difference between success and failure is rarely a lack of ability or even effort, but a lack of clear objectives and the practical means to reach them.
3:45pm – 4:30pm
A New York State of Mind – .NYC Branding and Creating a Global/Local Brand
Learn about .NYC and its impact on “Digital” in New York City. Find out how .NYC its changing the way New Yorker’s do business. Discuss local (and global) branding techniques and how real online businesses are built from the ground up from those that built them.
4:30pm – 5:15pm
Social Media Management and Monetization Across Platforms
Find out how you really make money on social platforms. It’s about more than just “likes” “follows” and “shares” – but you already knew that, right? We created a special panel with two giants in the Influencer and Creator space and two leaders providing Social Media management tools to debate and discuss what it takes to earn revenue and deal with engagement and analytics and reporting. Join us to see whether the Creators and Influencers agree with the Business Leaders. Eitherway you are sure to walk away from this Panel with real insight to boost your returns on social media engagement.
Gerard Adams (The Millennial Mentor)
Roberto Blake, Educator, YouTuber, Creator
David C. Zaretsky Co-Founder, CEO & Chief Scientist, Snips Media
Ryan Malone Senior Manager Sales/Operations Likeable Social
5:15pm – 5:45pm
Smart Cities – A Smarter Way to Do Business – Local First.
DigitalTown’s Smart Search is a whole new way of looking at Search. Unlike search behemoths like Google and Bing, DigitalTown search is not being done on a single website, but rather on a massive global network of local sites, all of which are connected by a single login. DigitalTown’s global network of sites follow a standard set of conventions based on cities and topics. Nashville.city is about the city of Nashville. Chicago.menu is about restaurants in Chicago. All of a sudden the web makes sense! Learn about Smart Cities, Smart Wallet, and Smart Web and see what’s next for you and your business.
Tuesday, August 8th
8:30am – 9:30am
Registration and Networking Lounge Open
Welcome to Day 2 of NameSummit
Evolution of the Domain Industry and Branding Trends
Fireside Discussion with Tobias Flaitz, CEO, Sedo
10:15am – 11:15am
Influencer Branding – Social Currency
Gerard Adams, the founder of social impact startup accelerator, FOWNDERS, and the founder of “Voice of Generation Y” publication Elite Daily, will be speaking to you at NameSummit. He is the winner of Magic Johnson’s 32 Under 32 Award and was listed by Business Insider among the top-100 Most Influential People in Silicon Alley. He is featured in Success Magazine, Huffington Post, Inc. Magazine, Forbes, and other publications.
Gerard overcame early adversity to become a self-made millionaire by the age of 24. He has built, backed or invested in twelve businesses across multiple industries that have all delivered over seven-figures including the sale of Elite Daily to Daily Mail for $50 million. Gerard is here to continue his mission in life — to mentor and inspire young entrepreneurs to develop what it takes to be successful and to turn dreams into reality.
Greg Yuna, is a Queens native that made name for himself selling custom medallions, watches, diamond and gold pieces to music heavyweights and athletes like Victor Cruz and Floyd Mayweather, Jr. Indeeed, Mayweather gave Yuna the nickname Mr. Flawless — the name stuck. Since then Greg has built his reputation and, social currency on Instagram.
In this not to miss session, Gerard and Greg will share insights and stories about how to leverage social media and build the most important currency in the world – your personal brand.
11:15am – 12:00pm
.BRANDS – TLDs & the Evolution of Digital Super Brands
New naming options, .BRANDS and TLDs. Guess what? It’s not about websites and web pages, it’s about your holistic digital presence, and the identity it conveys to your audience. Join this session to realize the power of talking about ‘improved customer experience.’
Learn how brands, of all sizes, can begin to reduce their reliance on third parties such as social or search for their traffic, by creating calls-to-action that get audience directly where they need to be and build more meaningful connections with customers.
Tony will share the potential of .brands as a true disruptor in digital marketing. While on a basic level, a .BRAND TLD allows an organization to rethink its domain name strategy, the business and marketing impacts of this asset are much more far-reaching.
12:00pm – 1:00pm
Body of Power – Branding Through Body Language
Get up on your feet and experience practical, concrete strategies to build your personal brand through physical communication skills in this info-tainment workshop. Special Lunch Hour Coaching Session that will help you present your best self – whether public speaking or in video!
1:00pm – 1:45pm
Blockchain – Disruption in Digital Advertising and Marketing
Learn about this game changing technology and find out how it applies to you – not just finance and crypto-currencies, its changing advertising and marketing.
Blockchain has all that it takes to start a new revolution in the digital space. One of the Blockchain-developed products for digital is already on the market. Brave Browser, which raised whopping $35 million of funding in just 24 seconds offers a unique way to user-considerate, privacy-centric digital advertising that actually pays users for opting-in. This is just one of the ways how Blockchain can make digital advertising more exciting, diverse, and customized. Join Peter to find out what you need to know and stay ahead of the next move in digital.
1:45pm – 2:30pm
New Domain Usage Case Studies: Three Leading New TLD Registries Share Insights and Real World Examples
Engage with the operators of some of the best new gTLDs as they share the success stories of businesses and individuals using and benefiting from a domain with a new extension. These industry leaders will share examples of new domains used as primary web addresses, as well as for campaigns and microsites. You don’t have to change your name to take advantage of a memorable, meaningful domain. Learn how real businesses are making a real impact with domain extensions.
2:30pm – 3:15pm
Starting Up and More – Protecting You (and Your Business) – Legal Panel – From TMs to Social Media Law
Now that you’ve heard from some of the best in the advertising and digital branding world, now hear what it takes to protect your ideas and brand. From stories of what not to do when starting a business, to tips and latest on social media and FTC law, to branding and trademark law, you won’t want to miss this panel of attorneys discuss the important details for you to know.
Daliah Saper, IP, Media & Business Attorney, Saper Law
Brett Lewis, Partner, Lewis & Lin LLC
Jason Schaeffer, Co-Founder NameSummit and IP Attorney, ESQwire.com
Stevan Lieberman, Partner, APLegal.com
Ari Goldberger, Founder ESQwire.com
3:15pm – 4:00pm
Marketing Strategy Holistic Approach for Clients to Maximize ROI
A capstone to the conference. Bring together the essential elements of branding and discuss how you can look at your marketing in a holistic sense. While you may not have the budget to execute on all tactics at one, understanding how each element of branding impacts another is critical when devising a new plan. These branding experts will dive into the finer points of what you need to consider when you put pen to paper and devise a digital strategy.
4:00pm – 4:45pm
Name Selection – Identifying Great Name for Branding – How Domains Can Propel your Business
Leading domain brokers share what they know when it comes to branding and domain names. Find out how the “right” domain name can propel your brand and provide you with an advantage. Learn from domain “insiders” on what it takes, the value of domain assets and more. If you are thinking of a new domain name or starting up this is a session you will not want to miss.
4:45pm – 5:15pm
Presentation for Exclusive Asset Sale
For the first time ever, you have a chance to own “WallStreet.” That’s right, at NameSummit we will announce the date and rules for a future exclusive auction for <wallstreet.com> and the WallStreet Portfolio assets. Interested parties should attend this session to learn about the WallStreet Portfolio assets and speak directly with the owners. Start the due diligence process at NameSummit and prepare for the auction in the Fall. Serious expressions of interest will be directed to one-on-one meetings to explore the opportunity.