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Marc has been an active member in SEMPO ever since he joined Digital Brand Expressions more than 11 years ago. He first served on the Marketing Committee and helped lead the update of marketing/member materials. Then he joined the Research Committee and took over the lead role for SEMPO’s Annual State of Search Survey – expanding on capturing agency and advertisers’ perceptions on the role of search as part of an integrated digital marketing mix. He is currently serving his second term on the SEMPO Board of Directors as VP of Research.
In addition to his search and digital marketing expertise, Marc brings 25 years of experience in marketing and advertising with New York City agencies across a wide range of clients in the consumer, B2B, and not-for-profit sectors. He repeatedly garners praise from clients for his strategic guidance and for his ability to translate strategies into integrated, multi-faceted tactical action plans.
Marc is a frequent speaker at search and broader marketing conferences including SEMPO’s Search Industry Forum, Digital Summit, Marketing Profs, and Direct Marketing Association, among others.
In addition to serving on the Board of Directors for SEMPO, Marc previously served 4 years on the Board of Directors for the Marketing Executives Networking Group (MENG) which is now known as the American Marketing Association’s Executive Circle.
For topic ideas, he is flexible based on the desires of the conference organizers and the other panelists. He can discuss findings from the SEMPO State of Search Survey that relate specifically to Organic Search (e.g., top challenges, differences between Agencies and Marketers, etc.)
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