BRANDS – TLDs & the Evolution of Digital Super Brands
New naming options, .BRANDS and TLDs. Guess what? It’s not about websites and web pages, it’s about your holistic digital presence, and the identity it conveys to your audience. Join this session to realize the power of talking about ‘improved customer experience.’
Learn how brands, of all sizes, can begin to reduce their reliance on third parties such as social or search for their traffic, by creating calls-to-action that get audience directly where they need to be and build more meaningful connections with customers.
Tony will share the potential of .brands as a true disruptor in digital marketing. While on a basic level, a .BRAND TLD allows an organization to rethink its domain name strategy, the business and marketing impacts of this asset are much more far-reaching.
Tony Kirsch, Head of Professional Services & Evangelist for Neustar