Naming Your Startup? Stop Drppng Vwls & Making Sh*t Up!
Once upon a time, like in 2004, it was actually cool to misspell words and name your company with an odd name just to get an available domain name that matched. But that was then and this is now: with over 1,000 new choices for domain endings, there is no excuse to build your brand on a bad name. You’ll risk hurting SEO and discoverability, not to mention leaving your customers tongue-tied and potentially confused.
Jeff Sass, CMO, .CLUB Registry