With the growing popularity of platforms like Airbnb, Turnkey and others, starting a dedicated VRBO (Vacation Rental By Owner) is becoming a popular business venture for both real estate veterans and new entrants to the market. Whether you’re managing one unit or multiple units, there are tangible benefits to building a brand for your property and a sense of community for your customers that will encourage great reviews and repeat business. In this session, we’ll examine examples including VictoriaPark.club, a 3 unit VRBO in Fort Lauderdale, Florida, and others who are achieving success through strong branding.