Social Media – Digital Marketing continues to transform the Real Estate Industry
Social Media – Digital Marketing continues to transform the Real Estate Industry
Real estate is in a technology-driven era with Facebook, Instagram and Snapchat dominating as popular social media platforms used by homebuyers. Real estate agents must have a command of the benefits each platform offers in order to fully leverage each of them to attract new business.
Facebook
Reaching potential homebuyers has never been easier thanks to features available on the Facebook platform. Real estate professionals can tailor their posts and ads to target specific audiences according to the predetermined criteria, including gender, age, location, interest, behaviors, and other demographics.
Statistics support the popularity of Facebook as a social media platform with real estate professionals. The National Association of Realtors reports that 69 percent of agents currently make use of the platform to generate sales.
Instagram
Instagram is the most rapidly growing of social media platforms with more than 800 million users each month. Hashtags allow real estate agents utilizing the platform for sharing photos and videos of properties to get faster feedback from potential clients. The feedback permits agents to develop and modify marketing strategies in real time.
Panelists:
Roberto Blake – CEO and Creative Director of Create Awesome Media, LLC
Alex Melen – Co-Founder of SmartSites
Brandon Trentham -Founder of The Trentham Team at Compass
Joe Apfelbaum – CEO – Ajax Union
Moderator:
Jason Schaeffer – Co-founder at NameSummit
Social Media – Digital Marketing continues to transform the Real Estate Industry