NameSummit 2017 announces author and online marketing expert Mike Grehan of Acronym Media as its featured speaker.
Marketing and advertising professional Mike Grehan, chief marketing officer and managing director at Acronym Media, is a featured speaker at NameSummit 2017 to be held at the Hilton Midtown in New York City on Aug. 7-8.
Mike, who is also chairman of SEMPO, will team with Marc Engelsman, SEMPO vice president of marketing and a member of its board of directors, in a Monday morning presentation titled “Understanding the Need for Integrating Content and Intent Marketing.” Their segment of the conference will explore changing views in marketing about emotional processing and how marketers should take full advantage of it to get the most out of their campaigns.
Mike’s 30 years of client and agency marketing experience and 20 years in online marketing give Mike a unique insight into digital branding and advertising. He is also the former publisher of SearchEngineWatch.com and ClickZ.com and is looked upon as a pioneer in the SEO and digital marketing industry.
Audience members at Mike’s program will have an opportunity to hear from and exchange ideas with one of the acknowledged pioneers in search technology and enterprise brands. His book, “From Search To Social: Marketing To The Connected Consumer,” explores factors influencing how searches are conducted on the web and how people retrieve information.
About NameSummit 2017
NameSummit 2017 is a digital branding conference at the Hilton Midtown in Manhattan on Aug. 7-8. Those attending will have the opportunity to meet and learn from experts in branding, connecting with customers and other digital media topics.
To register click here.